Safety Shot, the world's first clinically proven alcohol reducer, rebrands as Sure Shot and unveils a bold new look, focusing on 4-ounce bottles and powder stick packs | SHOT Stock News

Oct 14, 2024

Safety Shot, Inc. (Nasdaq: SHOT) has rebranded as Sure Shot, unveiling a new look and improved taste for its clinically proven alcohol reducer. The rebrand, led by Amalgam, features comic book-inspired art to reflect the product's transformative nature. Sure Shot is introducing 4-ounce bottles ($5.99) and on-the-go powder stick packs for convenient use.

The company aims to pioneer innovative functional beverages and create a unique market category as the only clinically proven alcohol reducer. Recent clinical data demonstrates the formula's efficacy in rapidly reducing BAC and unwanted effects of alcohol. The rebrand coincides with the company's exponential growth in its first year and represents its commitment to future expansion.

Safety Shot, Inc. (Nasdaq: SHOT) ha cambiato nome in Sure Shot, presentando un nuovo aspetto e un gusto migliorato per il suo riduttore di alcol clinicamente provato. Il rebranding, guidato da Amalgam, presenta arte ispirata ai fumetti per riflettere la natura trasformativa del prodotto. Sure Shot introduce bottiglie da 4 once ($5.99) e pratiche confezioni in polvere da portare con sé per un uso comodo.

L'azienda mira a pionierare bevande funzionali innovative e a creare una categoria di mercato unica come unico riduttore di alcol clinicamente provato. Dati clinici recenti dimostrano l'efficacia della formula nella rapida riduzione della BAC e degli effetti indesiderati dell'alcol. Il rebranding coincide con la crescita esponenziale dell'azienda nel suo primo anno e rappresenta il suo impegno per l'espansione futura.

Safety Shot, Inc. (Nasdaq: SHOT) se ha rebrandeado como Sure Shot, revelando un nuevo look y un mejor sabor para su reductor de alcohol clínicamente probado. El rebranding, liderado por Amalgam, presenta arte inspirado en cómics para reflejar la naturaleza transformadora del producto. Sure Shot está introduciendo botellas de 4 onzas ($5.99) y paquetes de polvo para llevar para un uso conveniente.

La empresa tiene como objetivo pionera en bebidas funcionales innovadoras y crear una categoría de mercado única como el único reductor de alcohol clínicamente probado. Los datos clínicos recientes demuestran la eficacia de la fórmula en la reducción rápida de BAC y los efectos no deseados del alcohol. El rebranding coincide con el crecimiento exponencial de la empresa en su primer año y representa su compromiso con la expansión futura.

Safety Shot, Inc. (Nasdaq: SHOT)는 새로운 모습과 개선된 맛을 가진 임상적으로 입증된 알코올 감량제를 소개하며 Sure Shot으로 브랜드를 변경했습니다. Amalgam이 주도한 이번 리브랜딩은 제품의 변화를 반영하기 위해 만화책에서 영감을 받은 아트를 특징으로 합니다. Sure Shot는 4온스 병($5.99)과 이동 중에 사용할 수 있는 파우더 스틱 팩을 편리하게 제공합니다.

회사는 혁신적인 기능성 음료를 선도하고 임상적으로 입증된 알코올 감량제로서 독특한 시장 카테고리를 창출하는 것을 목표로 하고 있습니다. 최근의 임상 데이터는 이 포뮬러가 BAC와 알코올의 원하지 않는 효과를 신속하게 감소시키는 효과를 보여줍니다. 리브랜딩은 회사가 첫 해에 급속히 성장한 것과 일치하며 미래 확장에 대한 의지를 나타냅니다.

Safety Shot, Inc. (Nasdaq: SHOT) a été rebaptisé Sure Shot, dévoilant une nouvelle apparence et un goût amélioré pour son réducteur d'alcool cliniquement prouvé. Le rebranding, dirigé par Amalgam, présente un art inspiré des bandes dessinées pour refléter la nature transformative du produit. Sure Shot introduit des bouteilles de 4 onces ($5.99) et des sachets de poudre pratiques à emporter pour une utilisation pratique.

L'entreprise vise à être pionnière dans les boissons fonctionnelles innovantes et à créer une catégorie de marché unique en tant que seul réducteur d'alcool cliniquement prouvé. Des données cliniques récentes démontrent l'efficacité de la formule pour réduire rapidement la BAC et les effets indésirables de l'alcool. Le rebranding coïncide avec la croissance exponentielle de l'entreprise au cours de sa première année et représente son engagement envers une expansion future.

Safety Shot, Inc. (Nasdaq: SHOT) hat sich in Sure Shot umbenannt und ein neues Aussehen sowie einen verbesserten Geschmack für seinen klinisch getesteten Alkoholreduzierer vorgestellt. Das Rebranding, geführt von Amalgam, zeigt Comics inspirierten Kunst, um die transformative Natur des Produkts widerzuspiegeln. Sure Shot führt 4-Unzen-Flaschen ($5.99) und praktische Pulverstick-Packs für eine komfortable Nutzung ein.

Das Unternehmen möchte innovative funktionale Getränke anführen und eine einzigartige Markt-Kategorie als der einzige klinisch nachgewiesene Alkoholreduzierer schaffen. Jüngste klinische Daten zeigen die Wirksamkeit der Formel zur schnellen Reduktion von BAC und unerwünschten Alkoholwirkungen. Das Rebranding fällt mit dem exponentiellen Wachstum des Unternehmens im ersten Jahr zusammen und steht für sein Engagement für zukünftige Expansion.

The rebranding of Safety Shot to Sure Shot represents a significant strategic shift for the company. The new brand identity, focusing on comic book-inspired art and "powerful and transformative functionality," aims to create a more appealing and memorable image for consumers. This could potentially increase brand recognition and market penetration.

The introduction of new product formats - 4-ounce bottles ($5.99) and powder stick packs - shows an effort to expand market reach and cater to on-the-go consumers. This diversification could open up new sales channels, particularly in convenience and liquor stores.

However, the real value proposition lies in the recently released clinical data proving the formula's efficacy in reducing BAC. This scientific backing could be a key differentiator in the competitive functional beverage market. The company's positioning as the "only clinically proven alcohol reducer" could create a unique market category, potentially leading to first-mover advantages.

While the rebranding and new product formats are positive steps, the true impact on sales and market share remains to be seen. Investors should monitor the execution of this rebranding strategy and its effect on consumer adoption and revenue growth in the coming quarters.

The Rebrand, Led by Amalgam, Is Inspired by Comic Book Like Art to Embody the Product's Powerful and Transformative Functionality

JUPITER, Fla., Oct. 9, 2024 /PRNewswire/ -- Safety Shot, Inc. (Nasdaq: SHOT) (the "Company"), the revolutionary dietary supplement dedicated to stopping the negative effects of alcohol before they start, announced a significant transformation with a complete brand overhaul and a new name: Sure Shot. The rebrand features a fresh new look, as well as a newly improved taste, that underscores the powerful impact of this game-changing product and marks the debut of 4-ounce bottles and on-the-go powder stick packs in the market.

Sure Shot partnered with Amalgam, a full-service agency known for building bespoke teams of marketing experts with a proven track record of growing brands. Amalgam helps both established companies and startups define, refine, and express a distinctive position in their markets. Amalgam led the repositioning and rebranding efforts in partnership with Stout Design.

The new strategy centers on Sure Shot's mission to pioneer the world's most innovative functional beverages, pledging to explore cutting-edge advancements and create a unique market category. As the only clinically proven alcohol reducer, Sure Shot aims to establish itself as the sole occupant of this space, stopping the morning after before it starts.

"We created a bold brand world inspired by pop art and comic strip elements, capturing the dynamism and punch that Sure Shot delivers through its innovative promise," said Ned Wallroth, founder of Amalgam, who also serves as Fractional CMO for the brand.

To coincide with the rebrand, Sure Shot will debut 4-ounce bottles and on-the-go powder stick packs – both portable, compact and convenient forms of its innovative formula – designed for easy on-the-go use, to ensure that customers can enjoy the benefits of Sure Shot's groundbreaking formula wherever they are. The 4-ounce bottles ($5.99) and powder stick packs (coming soon) will be available for purchase in convenience stores and liquor stores across the United States where Sure Shot is sold.

"We could not be more pleased to introduce the new and improved Sure Shot look to the world," said Sure Shot CEO Jarret Boon. "This rebrand marks an exciting new chapter for the Company as we embrace a bold identity that communicates our powerful innovation and revolutionary solution to the masses. Our rebrand isn't just about aesthetic; it represents the evolution of the brand, which has seen exponential growth in its first year, and our commitment to where we see Sure Shot in the future."

The rebrand announcement comes just about a month after the brand released new clinical data that proves the formula's efficacy in rapidly and dramatically reducing BAC and unwanted effects of alcohol. The double-blind, randomized, placebo-controlled study evaluated the acute impact of the Sure Shot formula on consumer's Blood Alcohol Content ("BAC"), successfully demonstrating remarkable and statistically significant results in various measures related to alcohol consumption and the subsequent rapid reduction of BAC by supporting the metabolism of alcohol.

For more information about Sure Shot, please visit www.sureshot.com and follow on social @sureshot (alt of @drinksureshot)

About Sure Shot, Inc.

Sure Shot, Inc. a wellness and dietary supplement company dedicated to the promotion of responsible drinking, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy and overall mood. Sure Shot is available for purchase online at sureshot.com and Amazon. The Company is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants and bars throughout 2024.

Forward-Looking Statements

This press release includes certain disclosures that contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding Sure Shot's ability to develop and commercialize a product that lowers blood alcohol content, the timing, progress and results of non-clinical studies and clinical trials, including our product development plans and strategies, Sure Shot's future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. Forward-looking statements are based on Sure Shot's current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Factors that could cause actual results to differ include, but are not limited to, our ability to comply with applicable U.S. and foreign laws, rules, and regulations, product liability claims, our ability to develop and market Sure Shot and the risks and uncertainties that are described more fully in the section titled "Risk Factors" in Sure Shot's quarterly report on Form 10-Q for the fiscal quarter ended June 30, 2024, filed with the Securities and Exchange Commission on August 14, 2024, and its other filings with the Securities and Exchange Commission. Forward-looking statements contained in this press release are made as of this date, and Sure Shot undertakes no duty to update such information except as required under applicable law.

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SOURCE Sure Shot